Coffee Goes Hard
Los Angeles-based agency 72andSunny approached me to create 3 animations for Pabst Blue Ribbon new beverage, Hard Coffee.
I created absurd chemical experiments inspired by Rube Goldberg contraptions.
Laboratory Aesthetics
For the art direction, I've been inspired by laboratory equipment advertising. The blue background usually used by laboratory glassware companies was a good match with Pabst Blue Ribbon brand colors.
Chemical
Experiments
To keep the idea of funny and weird chemical experiments, I've used fluid simulation and added some randomness to it. The liquid splash everywhere and create a total mess.
Credits
Client: Pabst Blue Ribbon
Agency: 72andSunny
Media: Social Medias
© March 2021
Selected Works
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Nutcracker3D Animation
Benefit NYE 20223D Animation
Odd Company3D Animation
OranginaAnimation
Braun Series 9Animation
Pull & BearAnimation
La Forêt ÉlectriqueAnimation
YaayProject type
Ocean Outdoor: The GalleryProject type
Preposterous x TuborgAdvertising
Palais de Tokyo: Sensible3D Animation
36 Days of Type: 2019Personal project
Les Machines ImpossiblesPersonal Project
Preposterous3D Animation
Reserva3D Animation
Namely3D animation
Boehringer IngelheimCorporate 3D Explainer
One render a dayPersonal Work
Givenchy: Prisme3D Animation
Infinite JamPersonal Project
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