Pabst Blue Ribbon

Coffee Goes Hard

Los Angeles-based agency 72andSunny approached me to create 3 animations for Pabst Blue Ribbon new beverage, Hard Coffee.
I created absurd chemical experiments inspired by Rube Goldberg contraptions.

Laboratory Aesthetics

For the art direction, I've been inspired by laboratory equipment advertising. The blue background usually used by laboratory glassware companies was a good match with Pabst Blue Ribbon brand colors.

Chemical

Experiments

To keep the idea of funny and weird chemical experiments, I've used fluid simulation and added some randomness to it. The liquid splash everywhere and create a total mess.